A new report shows that meeting attendees and event producers increasingly are using both hybrid and digital technologies.
The 2014 Digital Benchmark Report collected findings from more than 200 event producers. It offers data and insights for online methodologies, business goals, marketing strategies and measurement approaches. The report was conducted by Chicago-based Virtual Edge Institute and sponsored by Digitell Inc.
“Online engagement is growing in importance as organizations strive to extend their reach and capture a larger global audience,” says Virtual Edge’s Carolyn Clark. The study, she says, “helps the meetings industry gain insight into best practices for hybrid extensions and digital events and ultimately improve their event marketing and deliver results against business objectives.”
- 55 percent of hybrid producers and 61 percent of digital event producers say attendance is increasing.
- 35 percent charge hybrid attendees half of the face-to-face registration fee.
- 31 percent of hybrid attendees spend more than five hours at an event.
- 47 percent of digital attendees spend one or two hours at an event.
- 65 percent say they produce online events is to serve those who can’t attend in person.
- 57 percent work to monetize their events, a decline of 19 percent from 2013.
- Monetization tactics are shifting. In 2013, 67 percent ranked “advertising” as successful. That dropped significantly, to 28 percent, for 2014.
If you want to see the entire 27-page Digital Benchmark Report, click HERE. It’s free, but requires you to fill out a form with your name, company name and email address.