(This article was part of an original award-winning story from 2012.)
5 things to stop doing now
- Whining. The only way things will change is by getting to work.
- Listening to critics. Change brings out the worst in a small percentage of your audience. Do not listen to them.
- Procrastinating. Waiting till next year actually means never.
- Playing to the lowest common denominator. Change leaves some people behind. So leave them. Pander instead to people’s intelligence and willingness to improve.
- Thinking your attendees can’t handle change. You’re the one that cannot handle it.
7 things you can start doing today
- Make a plan. You have to decide what changes you want to make, so do it today.
- Get rid of paper. Join the green-meetings revolution. Simply decide you will stop printing handouts and brochures, and find a new way to distribute information.
- Find better friends. Maybe the people you hang out with are stuck in the past. Reach out and contact those in the industry who can help you look to the future.
- Create a Facebook page. If your event is not social (yet), this is the easiest place to start.
- Throw away the podium. Want to make the most difference with the least amount of effort? Enough said.
- Get off the PowerPoint drug. Tell your presenters that there will be no PowerPoint this year. They may go through withdrawal, but they will figure out how to deliver the message more creatively and conversationally.
- Make the electronic move. Tell attendees that the only way to register this year is online — no more phone, fax or in-person sign-ups.