Whether you are conferencing with colleagues across the country or hosting a virtual component to an event, the number of options you have at your fingertips is astounding.
You probably knew that Google was the No. 1 search engine, but did you realize that YouTube.com was No. 2? If you’re interested in people knowing more about the events you organize, there’s no better way to spread the word than creating video content. Or, better yet, encouraging potential attendees to create content for you. […]
After you know what attendees learned, did, and how that affected the organization financially — only then are you ready to measure ROI.
A few months ago, meeting professionals began hearing about Zentila, a hospitality technology company and online booking tool that promised to take the pain out of last-minute event planning. Now Zentila has tweaked its system by adding what it calls the “great reveal.” Zentila, a Plan Your Meetings partner, is designed to help planners tasked […]
Don’t confuse “innovation” with “popular.” They are two very different areas.
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]