It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
As an industry, we are in charge of planning professional development for others. But when it comes to our own professional development, many meeting industry professionals don’t understand the application to their own careers.
If you’ve ever been to a meeting or conference, you know how hard it is for people to stick to their agendas. Here are 10 ways to keep your meeting on time.
Every year you’re in charge of the big event. You know your audience. You know the hotel and catering teams. You’ve been doing it so long that you even know to ask the concierge about her daughter. Given the great location and how easy it is to work with the remote staff, you locked in a multiyear contract with the venue, saving your company tens of thousands of dollars annually.
Then, seemingly out of nowhere, the organizers behind the biggest event in your industry announce they’re changing the date of their annual conference. It will be held the same week, or right before or after, your event. Despite your attendees’ loyalty, they’ll have to choose, and the odds are not in your favor.
In the world of meeting design, distractions are the enemy. For an event to achieve an effortless flow, you want to keep attendees focused on what the hosting organization wants them focused on. The goal of minimizing distractions, then, forms the heart of the next principle of meeting design: Proportion. In visual design terms, proportion […]
The appreciation of art is subjective. Otherwise, beauty wouldn’t reside in the eye of the beholder and one man’s trash would never be considered anyone’s treasure. So if our response to everything — including art, music, literature and face-to-face events — is totally subjective, how do we know what’s “good”? RELATED STORY: Creating memorable events […]
Novelist William Gibson was right when he said that the future is already here — it’s just unevenly distributed. While some professional planners struggle with how to make time for social media initiatives, others are integrating science fiction-inspired technologies. Here are some hi-fi and low-fi ways to collaborate on the cutting edge.
Last month we explored some excellent ways your AV company might be able to save you time, hassle and/or money when you share key pieces of information with them. Here are a couple of other items that might help you do the same.
At a recent event, I was reminded of how easy it is to overlook certain pieces of key information or communication that could be vital to the success of an audiovisual solution. In particular, this information applies to small associations or smaller meetings where there often isn’t a formal production crew or Technical Director.
For many reasons, webcasting can be an excellent way to extend the effectiveness of your conference proceedings. With a little clever manipulation, you can use webcasting for marketing and promotion to the masses, for distance or e-learning purposes, or offer it as an additional benefit for members who simply don’t want to travel. The reasons […]
Here’s a handy guide to three of the biggest technology timesavers out there: templates, online registration/attendee management systems and mobile applications.
Meetings and event expenditures can represent up to 60 percent of a company’s transient business travel costs and 1.5 percent of its revenues, but many companies don’t have a cohesive meeting and event spending strategy. If they did, they could save an average of 10 to 25 percent of that meetings and event spend annually, […]
In part one of this article, I discussed how all kinds of organizations do all kinds of executive assessments and publish all kinds of fascinating reports on each individual’s core competencies, examining why and how he/she will undoubtedly succeed at their next job. Yet, isn’t interesting that the average tenure for most executives is often […]
All kinds of organizations do all kinds of executive assessments and publish all kinds of fascinating reports on each individual’s core competencies, examining why and how he/she will undoubtedly succeed at their next job. Yet, isn’t it interesting that the average tenure for most executives is often shorter than expected? And the cost of a […]
One of my mentors, Jack Gilmore, CEO of Strategic Events, reminds me to ask this question when planning any event. “so what?” That’s an easy question after you have a brilliant idea or solution, but coming up with the right answer to that question is the key to really successful events. As meeting planners, we […]
The question, “What’s the most outrageous thing a venue has attempted to bill you or a client for?”, provoked hundreds of responses across several LinkedIn groups. Part I told the planner’s perspective. Part II explored the issue from the supplier’s perspective. In this final installment, it’s time to take a look at some ways planners […]
The question that sparked this series – “What’s the most outrageous thing a venue has ever attempted to bill you for?” — was obviously loaded; I knew that when I posted it to several LinkedIn groups. My intention in asking it was to give planners and event producers an opportunity to vent their frustrations, which […]
Traditional event marketing at trade shows, sporting events, nonprofit events and conferences helps sponsors and exhibitors advertise services or products will help make customers’ lives better/easier/more fun. They have less than 30 seconds to attract potential customers/leads into an area to showcase their company’s services or products; then they have less than three minutes to […]
If there was ever a need for a definitive “how to” book for meeting planners, it would be a step-by-step process guide to researching, evaluating and contracting venues. The challenge is talking about all the variables that come to play. There are many opinions on what to do and not do. The goal is to […]
Last month, I led a session called “Making Cents: Cost-Saving Measures to Improve Your Meeting’s Bottom Line” at MPI’s Cascadia Educational Conference (MPI-CEC) in Tulalip, Wash. During the course of the session, we tackled many challenges the meeting professionals in attendance were facing. Here are their questions along with some of the solutions we found. […]
If you want to expand your meeting’s audience, you need to understand how livestreaming content works. Here are some tips to get you started.
“What’s the most outrageous thing a venue has ever attempted to bill you or a client for?” It seemed like an innocuous enough question when I posted it to about five of the meetings and events-related groups I belong to on LinkedIn. When I subsequently received more than 500 comments — nearly 400 on the […]
Does your company have a strategic meetings management (SMM) program in place? If not, it may be missing an important opportunity to cut costs and control meeting spend. SMM programs define a company’s standard operating procedure for planning meetings and events. Some companies require every meeting request be registered with the strategic meetings management department. […]
Happy, happy new year everyone! As your friendly AVGirl, I hope you’re enjoying the columns and that I am fulfilling your needs of learning about the AV industry in a non-intimidating and informative manner. Let’s wrap up our discussion on who those people are in your AV neighborhood. In October we covered who should be […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]
Want a quick snapshot of the current state of corporate America (and society at large, for that matter)? Look no further than your local team-building organization. The wave of the future: team building in cyberspace? David Goldstein of Massachusetts-based TeamBonding, predicts that traditional team building is going to evolve in some surprising ways as clients […]
There are many reasons why executive retreats are necessary, but executives tend to come together for three reasons. “The first one is they want to work on their strategic vision and plan for their future as an organization, and do that without being distracted by phones ringing at the office and e-mails,” says Mike Whitehead, […]
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
“If your group is going to do a lot of copying, consider bringing your own copier. It may be cheaper than paying to use the hotel’s business center.” — Kent Emeson, speaking at the 2007 Plan Your Meetings Southeast Expo in Atlanta