We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]
Want a quick snapshot of the current state of corporate America (and society at large, for that matter)? Look no further than your local team-building organization. The wave of the future: team building in cyberspace? David Goldstein of Massachusetts-based TeamBonding, predicts that traditional team building is going to evolve in some surprising ways as clients […]
There are many reasons why executive retreats are necessary, but executives tend to come together for three reasons. “The first one is they want to work on their strategic vision and plan for their future as an organization, and do that without being distracted by phones ringing at the office and e-mails,” says Mike Whitehead, […]
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
“If your group is going to do a lot of copying, consider bringing your own copier. It may be cheaper than paying to use the hotel’s business center.” — Kent Emeson, speaking at the 2007 Plan Your Meetings Southeast Expo in Atlanta