The traditional model of event marketing is broken. Here are tips to get you back on track.
I tuned into one of the EventCamps recently because I love them and the people who organize them. Because I couldn’t be there in person, I joined the virtual audience. Unfortunately, I discovered that I’m a really crappy virtual attendee, and I’m not too embarrassed to tell you why: I have a bad attitude. I […]
One of my mentors, Jack Gilmore, CEO of Strategic Events, reminds me to ask this question when planning any event. “so what?” That’s an easy question after you have a brilliant idea or solution, but coming up with the right answer to that question is the key to really successful events. As meeting planners, we […]