3D projection mapping has the power to transform environments and event experiences. Check out these great examples from Montreal.
The real-world application of augmented reality in pop culture has officially begun thanks to Pokémon Go–and it will impact the meeting and event industry.
What does a 4-D virtual reality experience have to do with one of the world’s iconic hotel brands? Is it just a gimmick to reach millennials?
Imagine flipping through a magazine, seeing an ad for a hotel and being able to download meeting room schematics, tour the facility and book rooms without having to visit a website or turn the page. Plan Your Meetings, a meetings media company, has made that and more possible with the industry’s first-ever augmented reality publication: […]
We’re glad you asked. Our 2013 PYM annual guide is filled with several augmented experiences just waiting to be unlocked with your mobile device. How does it work? Put simply, augmented reality is like a QR code that interacts with you.
Meeting professionals may think that avatars, augmented reality and artificial intelligence are the stuff of sci-fi fiction, says MPI in its latest white paper on technology, but those are the very things that could keep the industry from becoming obsolete. The report, titled “Technology: Why Invest and What’s Next?,” tosses around terms you may be […]