When all is said and done, the celebrity factor adds an element of cache and excitement that can’t be achieved any other way. Embrace the task, and hold on tight!
The “Gang Box” holds everything from binder clips to zip ties. Remember, the more obscure the item, the bigger a hero you’ll be for having it when it’s needed at an event.
Attendees look to us for everything. It doesn’t matter that we don’t live in that city. We must know the area as if we do.
Remember this: The amount of time people spend in one room listening to content doesn’t translate to how much they learn. And this: If you partner with the right team, mountains can be moved and venues transformed into wonderful opportunities.
Problem-solving is the nature of our business and if you are not 100 percent committed to the project (the goal), you will never truly succeed.
Balance, form and function, scale, interest and unity are the guidelines to good design, says James S. Rota, who learned the hard way. Ask him about the shrimp boat.
Setting goals — creating excitement for a new product launch or helping the sales force deal with change, for example — should be what drives you. Your theme and message should support the goal.