Get 150 corporate meeting planners in a room, ask them what their average booking window is, and they’ll tell you 36 days. And that may not change any time soon. A recent study conducted with planners who averaged a total of 15 annual off-site meetings found that last-minute meetings have become the norm, with 60 […]
Questions at the table included: How do you attract new business? How do you introduce your services to planners? and How do you get planners to book with you?
Many people begin planning events without the benefit of taking an event planning class or having the opportunity to study the hospitality industry. You can learn all of the industry standards seasoned professionals know by getting the same books they study. When seasoned event planners cannot recall a specific detail, they often pull one of these books from their bookshelves. Hospitality professionals also use these books to study for the Certified Meeting Professional (CMP) exam.