From order takers to trusted advisors: How to make your in-house event team more valuable to your clients.
Did you realize there are 33 essential skills you must master to be an efficient and effective event organizer? Here’s a preview of PYM’s newest educational series.
In speaking with event organizers and industry suppliers at IMEX America, a common theme kept popping up: Meeting professionals were getting ripped off. In one situation, an independent planner brought a friend in to help her on a job last year. When the client called the friend about coming back this year, the friend took […]
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
This is a relationship-based business. But with hotels struggling to keep their doors open and planners wrestling with tighter booking windows and even tighter budgets, it’s sometimes hard to remember that the relationship between planners and suppliers isn’t supposed to be adversarial. In this Knowledge Series video, we take a look at ways to strengthen […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]