I began to get nervous. My team and I are (self-proclaimed) event technology experts, but producing a livestreaming event is a whole other barrel of monkeys.
When our venue lost Internet days before our event, it required MacGyver-like action.
As the event industry continues to evolve, one thing is clear: Not only are planners expected to give their clients more for their money, they are required to prove return on investment for each event they participate. It is important that planners have a clear understanding of what event marketing is and how to maximized their […]
A few years ago, Cisco Systems Inc. hosted about 20,000 employees at its Global Sales Experience meeting in Las Vegas and treated them to a private Aerosmith concert. This year, 20,000 employees went to work and attended the meeting by watching video screens as executives gave speeches and handed out year-end awards. Did Cisco get […]