Ask event organizers if they’d prefer attendees to lean in or disengage with conference content and they’ll overwhelmingly choose engagement. But aside from moderating social media streams or pushing a poll through a conference app, there’s little they can do measure audience sentiment in real time. Microsoft’s Bing Pulse hopes to change that with a self-serve […]
Your big meeting just wrapped up and you’re feeling pretty proud of yourself. After all, you had some of the best and brightest industry experts delivering relevant, “need to know now” information in slickly produced keynote presentations at well-attended general sessions. Your schedule was chock-full of educational breakout sessions, with more information presented by strong […]
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
Don’t get taken in by the myths about multigenerational meetings. These tips will help you plan business events with ease.
Crowd-sourcing, or using the collective wisdom of your attendees to define what will be discussed at a conference, is currently all the rage. But should you crowdsource content for your event? Jeff Hurt sparked an interesting online discussion with his blog post “Two Reasons Why Crowdsourcing Your Conference Content Won’t Work.” His assertion: If you […]