Several years ago, I helped found a women’s rugby football club in New York City. For those first few years, as we struggled to build a strong team, we often felt like the Bad News Bears. Now, the Village Lions RFC Women’s Side features players who represent the United States in international play and is […]
Most people would argue that best seat on a Boeing 757 is not 19-C, and that any seat in first class would be better. But what do those seats offer that seat 19-C does not? Free drinks? If I am flying out at 10 a.m., do I really need a cocktail? More leg room, you […]
In the past 24 hours, I’ve heard two stories from different sources that illustrate the difference between truly servicing the needs of your customers and what it means to only pay lip service to it. The first example was a story told me by a friend who’s technically in sales, but who ends up executing […]
Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away. […]
There are 33 skills that meeting professionals must master before they can achieve the Meeting and Business Event Competency Standards (MBECS). A joint creation of Meeting Professionals International and the Canadian Tourism Human Resources Council, the free public guide provides the first comprehensive, global set of standards for the meeting and event industry. The standards […]
@Checklistqueen Erica Prewett provided the education at the 2011 PYM LIVE Charlotte, N.C., event last week. Here’s a recap of the event and the “Next Stop: Innovation” educational session.