In 1994, nearly one of every 10 people traveling worldwide were headed to the United States. By 2000, the U.S. share of inbound travel had dropped from 9 percent to 7 percent; 10 years later, it was at barely 6 percent. So why has America lost 30 percent of the worldwide travel market in less […]
In the past 24 hours, I’ve heard two stories from different sources that illustrate the difference between truly servicing the needs of your customers and what it means to only pay lip service to it. The first example was a story told me by a friend who’s technically in sales, but who ends up executing […]
Questions tackled at this table included: How are you adapting to your consumers’ changing buying habits? How do you find new business? How do you turn a NO into a YES? And how can you develop new revenue streams to offset money lost on shrinking and/or canceled meetings?
Questions asked at this table included: What is the best way to target the corporate market right now? and How do you develop and nurture business when your clients are hurting/canceling events?
Questions asked at this table included: What marketing methods are giving you the best ROI? and If you are operating with a skeleton crew, how are you maintaining high levels of customer service?
Ever wonder who is behind the scenes, helping you create flawless events? This occasional series introduces you to the frontline employees who help make your meetings and events extraordinary.