In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
No, the QR code is not extinct, but it does need to go on the Endangered Species List.
How do you get people to download your conference app before they get on-site? You can up your adds by following three simple guidelines.
Meet BOB. More specifically, BOBtv. The acronym stands for the Best of Business Television, a new global online platform for the event marketing industry that bXb Online is developing as part of its focus on creating face-to-face events through online stories and experiences. “Like that trusted colleague we all have in our lives, BOBtv will […]
Even extremely well-planned meetings can go horribly wrong. All it takes is one disgruntled attendee with a cell-phone video camera taping a team-building exercise out of context. Before you know it, that segment may be broadcast in prime time on “Nancy Grace” as an illustration of the wasteful extravagances of meetings. That’s exactly what happened […]