It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
Working with the media to publicize your event is easier than it seems—you just need to know some important rules.
Getting the most bodies through the door at your next event will likely hinge on how well you did at creating genuine buzz. Here are four ways to achieve that and ensure there’s much anticipation for your next event.
Tips to help attendees justify coming to your meeting.
Want to bring in the cash, attract clients with ease and network like a ninja? Here are seven essential event planning tips to consider when organizing small business events.
How and where should you promote your event so the attendees you desire can discover it? Let’s take a look at some event website and search engine optimization (SEO) best practices—you want your attendees to find your event easily and through search channels they’re already familiar with.