Everything you do to market your event follows from knowing your audience. Your customers are your audience and today you need to know who they are in much deeper ways than ever before. It is important to reach them in the right places at the right times in the right ways to convince them to attend your event.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
Two recent studies show that events make money, but that sizable percentages of marketers don’t know how much return they’re getting on their investments.
The platform has a drag-and-drop interface that lets planners with no programming experience build and manage mobile event guides and have complete control of the content before, during and after an event.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.