You can fail-proof your event, and it’s actually easier than you might think.
Marketing before, during and after an event is about building an event brand — and generating loyalty.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Find your best brand ambassador and put them to work for you.
Community-building tips can easily be adapted by meeting and event planners.