In order to plan an effective meeting, you need to understand why it’s happening and what would make it successful. That’s where your meeting stakeholders come in.
I first met Denise Quashie, managing partner of an Atlanta Boutique event planning firm Events By Canvas and CEO of an event specific social media consultancy Socially Planned, via Twitter last summer, just before the first BarkWorld Expo, which she created and planned. We were introduced by a mutual, virtual acquaintance, Cheryl Lawson, who was going to be speaking at the gathering of social media-connected humans and their Twitter-savvy anipals. Since then, I’ve been following her exploits as she follows one of her passions — educating meeting organizers how to harness the power of social media — and organizes innovative events, such as a special meeting planners’ forum at Social Media Atlanta. — Kristi Casey Sanders
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]