According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
A successful meeting, conference or special event all rely on one major component — registration. That’s because almost every aspect of an event is determined by the number of attendees, including: Hotel guest rooms Food and beverage for all functions and breaks Meeting space for general session, breakouts and other functions Registration hand-out material Printed […]
Planning meetings and events are difficult enough. Factor in the economy and bosses or clients with high expectations and even lower budgets and you’ve got an equation for madness. Or, at the very least, an opportunity for a gullible miscalculation. Everyone knows the saying, “If it seems too good to be true, it probably is,” […]
Stetson Convention Services, Inc. specializes in creating environmentally responsible trade show, exposition and event decorations. Reduce your environmental impact with their sustainable products like biodegradable tabletop coverings, paper-based banner material and materials printed with soy and water-based inks.
Throughout the years with this column, I have written about weddings, all types of corporate parties and given tips about entertaining in the home. This month, I am going to discuss something that no one is ever really prepared for and which I’ve never seen any event professional discuss: a funeral. On Dec. 19, 2009, […]
Everyone makes mistakes. In the events industry, it’s how—and how quickly—you “fix it” that counts. Serenity J. Knutson found plenty of industry pros who aren’t afraid to bare their blunders, and here, in Part III of a series, we bring you their stories, along with a few lessons to be learned…