One thing that is so important to event planners, but that we tend to glaze over, is the timing of an event. When doing an event timeline, we need to take into consideration our guests and how this timeline will affect them and their experience. Let me give an extreme example of what can go […]
What do you do when you have higher expectations and lower budgets than you did last year? Find out how the experts get the biggest bang for their buck. PYM asked industry professionals to send in their budget tips on everything from Audio/Visual to Transportation. Here’s the fruit of their collective wisdom, compiled in this […]
“Glamorous.” “Exciting.” A great job for the “young and the restless.” “A paid vacation.” If this sounds like the event planning industry to you, you must have been reading the rash of articles appearing in Glamour, Yahoo! and CNN/Money.com lately. But, those on the inside beg to differ: Event planning can be exciting, but it’s not always glamorous, and it’s certainly no paid vacation…
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.