Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
In this issue: @200peachtree, @VisitGrapevine, @PYMLive
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices […]
During the winter holiday season, giving thanks and sharing our blessings with others becomes a daily practice, but nonprofit organizations rely on charitable donations year-round. That is why meeting and event planners often are called in to help organize fundraising events. Here are four ways you, as a nonprofit event planner, can help elongate the […]
I don’t remember how I first heard about #SoMeT, the Social Media Tourism Symposium, but the whole concept intrigued me. Founder Dave Serino (@GammetGuy) set out to prove the value of social media by creating a 100 percent user-generated conference. Because he works with a lot of convention and visitors bureaus and destination marketing organizations […]
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]