Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
In this issue: @200peachtree, @VisitGrapevine, @PYMLive
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices […]
During the winter holiday season, giving thanks and sharing our blessings with others becomes a daily practice, but nonprofit organizations rely on charitable donations year-round. That is why meeting and event planners often are called in to help organize fundraising events. Here are four ways you, as a nonprofit event planner, can help elongate the […]
I don’t remember how I first heard about #SoMeT, the Social Media Tourism Symposium, but the whole concept intrigued me. Founder Dave Serino (@GammetGuy) set out to prove the value of social media by creating a 100 percent user-generated conference. Because he works with a lot of convention and visitors bureaus and destination marketing organizations […]
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
A new event venue in Atlanta, actually two venues in one central location, wants to help planners ease the transition from meetings to social hours. 595 North and the Brickyard are in the city’s growing Westside neighborhood, minutes from downtown and the Georgia Dome, Georgia World Congress Center and many hotels as well as Georgia […]
Aside from food waste, decorations and promotional event items are among the most common products to end up in the trash after an event. However, with a bit of forethought, you can save these valuable items from landfill by donating them to nonprofit organizations. During the early stages of planning your meeting, start to look […]
Every October, PYM does a really special dual event with the Birmingham Convention and Visitors Bureau. We take a busload of Atlanta-based meeting planners to Birmingham for a daytime PYM LIVE Event (this year it’s at the amazing Renaissance Ross Bridge Golf Resort & Spa), which local Alabama planners also attend. Then, the Atlanta planners […]
When we do PYM LIVE Events close to home, we typically drive out to the venue. As I type this, we’re packing up and getting set for our first-ever PYM LIVE Charlotte event in North Carolina. It also marks the final Industry Challenges and Solutions presentation I’m giving for PYM this year. I’ve already led roundtable discussions with planners in Atlanta, Austin, Dallas and Denver — all of whom faced very different challenges. After Charlotte’s session, I’ll publish a whitepaper on the subject and start work on our 2010 PYM annual issue: The Big Book of Answers. If you have a burning question or something you’ve always wanted to know the answer to, send those questions to me and I’ll get our experts to work on answering them for you.
In case you can’t join us in North Carolina, here’s what’s going on at 2009 PYM LIVE Charlotte…
If you couldn’t be at today’s PYM LIVE Event in Atlanta, no problem. Here’s a live Twitter stream of what people are talking about:
You’ve secured a venue, contracted vendors and selected a menu, but have you considered the safety of your guests? If your idea of event security is the property’s uniformed security guard or a burly, suit-clad bouncer checking off names at the entrance, think again. While neither are bad options, they shouldn’t be your only ones.
What a year we experienced with 2008! We saw the greenest Democratic National Convention in history produced in Denver, witnessed the Summer Olympics in China, elected a new president and, unfortunately witnessed the deconstruction of our financial industry. Within the meetings and events industry, we also began to experience a shift in how we conduct […]
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
While we sat together at a local restaurant, a client told me about an event she was doing involving a Champagne toast. The event was in a part of the world that had some amazing atmosphere, but to be honest “Champagne” just didn’t fit the location or the purpose of the dinner.
There are over 30 professional associations for hospitality professionals. Some organizations have monthly educational meetings, annual educational conferences, tradeshows, networking opportunities, leadership roles for hospitality professionals, and other benefits that can help you identify the resources you need to advance your career. Use the list below to determine which organizations meet your special needs and find local chapters.