Using social media the right before before an event can limit no-shows and build buzz.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
The more you combine social media and marketing throughout the process, the more successful each event will be.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
Whether you’re looking for an innovative meeting format for your next event or recommendations on places to stay for a traveling speaking engagement, it’s amazing how much you can learn by asking your peers.