Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. […]
Free Wi-Fi was one of the perks hosted buyers enjoyed at the 2011 IMEX Frankfurt conference, but 72 percent of them used an iPhone to access it, 23 percent used an iPad, and only nine percent used a BlackBerry. That’s a dramatic shift from last year’s smartphone use, when BlackBerry held the edge (47 percent […]
According to MPI Foundation’s FutureWatch 2011, more than 80 percent of meeting planners have smartphones. And addition to the top 100 listed on MeetingApps.com, there are thousands of apps planners can use. But do they? Do you? This great blog posts the many reasons why you could or should use mobile applications during the planning […]
It’s difficult to ignore the fact that there are 500 million users on Facebook. They all may not be relevant to you, your company, events, social media goals or objectives, but the sheer size of this community makes a viable case for having an effective presence there. If we use a mall analogy, as a […]
By guest blogger, Kevin R. Johnston, CMP
Recently I was having a face to face interview (OMG-F2F-Y?) with a person referred to me by one of my social network contacts: A late-20s producer with impressive experience, a great network and the desire to expand her freelance business. Coffee, fresh air and the chance to experience a person’s personality and ability to communicate one-on-one was very refreshing.
You see, it’s my “baby boomer” traits that drive my need to see and interact in person…
The term “blog” is short for “Web log,” a Web site that contains commentary on various subjects. Blogging is an interactive way for planners to keep in touch with coworkers, clients and event attendees. However, most people tend to give up on blogs because the format is unfamiliar and a lack of traffic. Here are […]