Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals. 1. Develop clarity about […]
Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!