Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away. […]
Your big meeting just wrapped up and you’re feeling pretty proud of yourself. After all, you had some of the best and brightest industry experts delivering relevant, “need to know now” information in slickly produced keynote presentations at well-attended general sessions. Your schedule was chock-full of educational breakout sessions, with more information presented by strong […]
It used to be that if you were hosting a corporate meeting or association conference, it was understood it needed a theme. Who can forget the classics? Right Team, Right Time Right Now. The Power of One. Focus on the Future. Better than Ever Together. Mission Possible. The theme sets the tone, in what planners hope […]
This morsel takes place in a southwestern convention hotel. My client decided to do an add-on of an omelet station at one of her breakfasts. There is a chef’s fee associated with this station for a 1.5 hour breakfast. I was purchasing 200 omelets, but the property wanted to provide me with only two chefs […]
Almost 75 percent of industry insiders find virtual events useful, but nearly a third are still struggling with how to generate revenue from them, says the 2010 Virtual Event Report. Here are some of its core findings: 2010 virtual event report For a free copy of the full report, click here.
The room has been set to perfection, the swag bags have been filled with your favorite giveaway items, and the last item on the magical check list has been crossed off. Now it is time to close your eyes, take a deep breath and pray that the attendees will arrive. No matter how well designed, […]