Event strategists create experiences. To do so, we must understand attendees’ customs, habits and preferences.
In 2010, 116,000 international participants could not attend U.S. trade shows because of visa issues, says a new Oxford Economics study commissioned by the Center for Exhibition Industry Research (CEIR). The number includes 78,400 international attendees and 37,900 international exhibitors. Oxford Economics estimates that if visa barriers were removed, the U.S. economy would realize a […]