From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
These days, event planners who aren’t integrating social media into their events are falling farther and farther behind. Here are some tips on catching up.
You don’t have to spend all day monitoring your social networks. All you need is a free account on Hootsuite.com. You can add profiles for all your LinkedIn, Facebook, Twitter, WordPress and Foursquare accounts. Create columns so you can see when people mention or send direct messages to you. Create lists to focus just on […]
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. […]