Aimia has come a long way from its roots as Aeroplan, an Air Canada loyalty program founded in 1984. So when parent company Groupe Aeroplan acquired business to business brands Carlson Marketing and LMG Insight & Communication, it only made sense to create a new brand identity, one that could encompass the full suite of […]
If you’ve been saving up Hilton HHonors loyalty points, they’re now worth less than you’d expect. However, competing hotel chains such as Starwood, Carlson and Best Western are picking up the slack, offering loyalty points and other incentives to make up for what Hilton has devalued. Read the full story here.