It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
Want to bring in the cash, attract clients with ease and network like a ninja? Here are seven essential event planning tips to consider when organizing small business events.
Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!
Did you realize there are 33 essential skills you must master to be an efficient and effective event organizer? Here’s a preview of PYM’s newest educational series.
While you’re likely to see an ever-increasing number of Cardboard-style VR viewers at meetings and events and being given away at trade shows in the next six, 12, 18 months, it’s important to realize that what you should be focusing on is becoming comfortable with VR—and then learning VR content creation strategy and execution.