It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
Want to bring in the cash, attract clients with ease and network like a ninja? Here are seven essential event planning tips to consider when organizing small business events.
Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!
Did you realize there are 33 essential skills you must master to be an efficient and effective event organizer? Here’s a preview of PYM’s newest educational series.
While you’re likely to see an ever-increasing number of Cardboard-style VR viewers at meetings and events and being given away at trade shows in the next six, 12, 18 months, it’s important to realize that what you should be focusing on is becoming comfortable with VR—and then learning VR content creation strategy and execution.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
Most managers need hard evidence to justify sending their employees to an event. Try these ideas.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
You don’t have to write a tome or hire outside resources to build an arsenal of engaging content.
Swag isn’t simple anymore. Now your giveaways have to pass countless tests.
The main question: Do you want them to watch and walk away, or participate and stay?
In Marketing 101, there are the 5 P’s: Product, Placement, Position, Price, People. You must address these squarely from the start.
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
I don’t remember how I first heard about #SoMeT, the Social Media Tourism Symposium, but the whole concept intrigued me. Founder Dave Serino (@GammetGuy) set out to prove the value of social media by creating a 100 percent user-generated conference. Because he works with a lot of convention and visitors bureaus and destination marketing organizations […]
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]
In part one of this article, I discussed how all kinds of organizations do all kinds of executive assessments and publish all kinds of fascinating reports on each individual’s core competencies, examining why and how he/she will undoubtedly succeed at their next job. Yet, isn’t interesting that the average tenure for most executives is often […]
In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: 1. The ostrich look-alikes “I’m on Facebook […]
Recently, the Convention Industry Council (CIC) launched the grassroots campaign “FACE TIME. It Matters.” in response to a CIC-commissioned survey citing image, publicity and public policy as major reasons many planners expect to book fewer face-to-face meetings. Backed by the U.S. Travel Association and the CIC’s 34 member organizations, FACE TIME is a multi-faceted marketing […]
Looking for an easy way to promote your event on multiple social networks? EveryMeeting.com is a membership-based site where planners can post meetings and events, including speaker information and a link to a contact person. Meetings posted on the site can be promoted across 150+ social media outlets, and are publicly searchable by location and […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]
Questions tackled at Table One included: How do you help clients keep their meetings from being canceled? How do you reach the corporate market? How do you deal with attrition and cancellations? And how do you convince your boss that travel and/or marketing expenditures are necessary?
Questions asked at this table included: How do you turn a NO into a YES? and How can PYM help you in these uncertain times?
Questions asked at this table included: What is the best way to target the corporate market right now? and How do you develop and nurture business when your clients are hurting/canceling events?
Questions asked at this table included: What marketing methods are giving you the best ROI? and If you are operating with a skeleton crew, how are you maintaining high levels of customer service?
Companies spend about $6.8 billion annually sponsoring events such as the Olympic Games, Indianapolis 500 and Kentucky Derby. Companies also sponsor smaller events, ranging from concerts and conventions to luncheons and fundraisers. Sponsors typically pay a premium, but sponsorships also may be in exchange for goods or services, advertising or media exposure. Finding a sponsor for your event makes good business sense, both for you and for them.
Should you brand your event? The answer is almost always yes.
One event marketing strategy that won’t cost you any money, but could help you meet and exceed your attendance goals is viral, or “buzz,” marketing. Viral marketing is a strategy that encourages individuals to pass on marketing messages to others. Here are some simple ways to incorporate it.