Setting goals — creating excitement for a new product launch or helping the sales force deal with change, for example — should be what drives you. Your theme and message should support the goal.
When planning a program, which is more important, the logistics or the design? The answer, just as with the proverbial “chicken or the egg?” question, depends on your perspective.
There are 33 skills that meeting professionals must master before they can achieve the Meeting and Business Event Competency Standards (MBECS). A joint creation of Meeting Professionals International and the Canadian Tourism Human Resources Council, the free public guide provides the first comprehensive, global set of standards for the meeting and event industry. The standards […]