Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
After you know what attendees learned, did, and how that affected the organization financially — only then are you ready to measure ROI.
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]