Pantone may have dubbed Rose Quartz and Serenity the colors of the year for 2016 — but not all design experts agree.
If you’ve been wondering what might rule the meetings industry in 2016, IMEX has 5 trends they think will.
Among the advice: Pay attention to generational shifts and stay on top of travel trends.
The study found that planners and marketers are focused on working with tighter budgets and needing to significantly increase attendance.
Improved economic trends, combined with continued global expansion of companies, will drive growth in the worldwide meetings industry in 2016, according to the annual Global Meetings & Events Forecast
The survey, widely considered a reliable industry barometer, predicts incremental growth in attendance and declining exhibit space, but also that planners expect to be doing more meetings this year.