Strategic Meetings Management (SMM) is your best career buddy because it provides quantifiable, clear progress to goals, and everyone should realize that in order to know how much you are worth, you have to know the value you have provided to the organization.
Understanding data makes you more strategic and efficient. It helps you drive revenue, create a quality experience and know who will come to your event. What’s not to like?
There are a lot of sites that can generate QR codes for free, but if you want to know if anyone is clicking on them, you’re going to want to upgrade to a paid service. BudUrl.pro is an incredibly affordable option that allows you to code website URLs and automatically generates QR codes that link […]
Does your company have a strategic meetings management (SMM) program in place? If not, it may be missing an important opportunity to cut costs and control meeting spend. SMM programs define a company’s standard operating procedure for planning meetings and events. Some companies require every meeting request be registered with the strategic meetings management department. […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]
For many planners, one of the biggest hesitations to begin implementing green practices is not cost or desire, it is the fear of not doing enough, thereby not being considered green … but a greenwasher! What exactly is greenwashing? Wikipedia defines greenwashing as: “the practice of companies disingenuously spinning their products and policies as environmentally […]
The best-planned event will not be considered a success if attendance is low. Therefore, event marketing strategy is a key part of success. Unfortunately, there is no set formula that always works. Marketing strategies may include print ads, television ads, electronic brochures, Web sites, billboards, Internet ads, radio ads, public service announcements, direct mail, e-mail, formal invitations, electronic invitations, blogs and other new media. Before you determine your plan, here are some important questions to consider: