Armed with the belief that “people prefer to do business with others with whom they share social experiences,” Cheryl T. Lawson — aka @PartyAficionado — left the corporate world, where she was a marketing manager who also planned the company’s meetings and events, and struck out on her own. As founder of Party Aficionado, Lawson specializes in events and what she likes to call social marketing. She also teaches social media marketing courses for U.C. Riverside, and meeting and event management for Devry and Riverside Community College. She splits her time between her hometown of Tulsa, Okla., Riverside, Calif., and wherever the work takes her. A self-professed “geek,” Lawson also developed the first Event Planning Tools mobile app for Android smartphones. I first connected with her via Twitter almost a year ago and was very excited to finally meet her in person at the BarkWorld Expo in Atlanta.