You need a full view of your clients or customers so you know what you’re walking into—and what kind of pitch or interaction will work best. Enter the SWOT Analysis.
Suzan Patrick, CMP, a professional planner in Denver, Colo., has worked in many realms of meeting and event planning, from corporate sales incentive meetings and the 2008 National Democratic Convention to volunteering for non-profit organizations and everything in between. Recently, she left corporate life to follow her passion as an independent planner with her new company SP Meeting & Event Consultants. I was able to catch her between her many “gigs.”
OK, so I’m a typical Gen Xer: I’ve got MySpace, Facebook, Quechup, LinkedIn and SecondLife profiles; I subscribe to blogs and list serves and have been known to podcast. But, it never fails to amaze me how many of my peers think what they broadcast on the Internet is private. Excuse me, but if you’ve got a LiveJournal or profile page set to public, people are going to read about how you chose to play golf instead of go to work.