Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.
Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
Questions tackled at Table One included: How do you help clients keep their meetings from being canceled? How do you reach the corporate market? How do you deal with attrition and cancellations? And how do you convince your boss that travel and/or marketing expenditures are necessary?