Meeting and event professionals can no longer wholly rely on satisfaction measurements to justify spend, and as they seek to determine the true business value that their meetings drive, they are finding the added benefit of heightened roles within their organizations.
Meeting follow-up: 11 steps toward achieving better event ROI
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
