Four important elements of social media in which all professionals should be fluent—with links for those seeking a refresher.
Tips to help attendees justify coming to your meeting.
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
Two recent studies show that events make money, but that sizable percentages of marketers don’t know how much return they’re getting on their investments.
According to the latest survey from Penton Research, 81 percent of responding event planners expect 2015 to be as good or better for them as 2014. All told, 45 percent say they expect to stage more events in 2015 than they did in 2014, while 36 percent say they will likely stage the same number. Only 5 percent […]
As the third edition of IMEX America prepares to open in Las Vegas this week, it seems the mood of America is moving in the right direction — government lockdown or not. The results from the latest IMEX America Index of Optimism survey show a very slight increase of 1 percent (to a total of […]