Sometimes just doing a good job isn’t good enough. If there’s one lesson meeting planners have learned in recent years, it’s that putting together a meeting or an event can have a positive or negative impact on the client’s organization, its employees and the surrounding community. By staying focused on designing the meeting to […]
We’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. I want to share a specific equation and other techniques on how to accomplish this very difficult task. RELATED STORY: Event marketing strategies for tough economic times Since ROI is the World Record-setting and gold […]
Questions at the table included: How do you attract new business? How do you introduce your services to planners? and How do you get planners to book with you?
Questions asked at this table included: How do you turn a NO into a YES? and How can PYM help you in these uncertain times?
Advice to suppliers: Bone up on your customer service. That was the No. 1 message planners had for sales reps hungry for business. Plan Your Meetings conducted an informal “state of the industry” roundtable with 20 Atlanta-based corporate, government, association and independent planners who attended its PYM LIVE Event in Birmingham. They talked about current […]
According to Selling Power, a meetings newsletter geared towards planning events for sales teams, up to 80 percent of your sales team is probably made up of Gen Xers, born between 1961 and 1981. When planning meetings for this picky bunch, Ann Fishman, president of Generation Targeted Meeting Corporation, has a list of critical do’s and don’ts.