It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.