Four important elements of social media in which all professionals should be fluent—with links for those seeking a refresher.
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the […]
In a vast sea of information, how will your conference website be found? And how will it make a great impression so your members, customers and sponsors want to open their wallets and pay for your live content rather than another conference?
Getting the most bodies through the door at your next event will likely hinge on how well you did at creating genuine buzz. Here are four ways to achieve that and ensure there’s much anticipation for your next event.
When you’re using a DIY approach to creating video content, it’s important to master the basics. It can be a steep learning curve, and I’m still learning, but here are important lessons I’ve learned so far.
No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.