When you’re using a DIY approach to creating video content, it’s important to master the basics. It can be a steep learning curve, and I’m still learning, but here are important lessons I’ve learned so far.
No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.
Event professionals who are active on social media have made great connections and engaged in some interesting peer-to-peer interactions over the years. Meanwhile, beBee seems to be a well-kept secret among eventprofs, and is picking up steam in other industries.
So you don’t have the budget, time and/or inclination to set up a costly live online video stream of your event. So what. Free and inexpensive solutions abound that utilize hardware you’ve already got.
Every year you’re in charge of the big event. You know your audience. You know the hotel and catering teams. You’ve been doing it so long that you even know to ask the concierge about her daughter. Given the great location and how easy it is to work with the remote staff, you locked in a multiyear contract with the venue, saving your company tens of thousands of dollars annually.
Then, seemingly out of nowhere, the organizers behind the biggest event in your industry announce they’re changing the date of their annual conference. It will be held the same week, or right before or after, your event. Despite your attendees’ loyalty, they’ll have to choose, and the odds are not in your favor.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
The study is based on a sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. It looked at conferences and events as well as three other industries.
At its best, Periscope is the fly on the wall … any wall in the world. At its worst, it’s a never-ending video selfie.
The Portola Hotel & Spa at Monterey Bay in California has introduced a full 1 gigabit (Gbps) Internet connection to support meetings and events.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
Most managers need hard evidence to justify sending their employees to an event. Try these ideas.
Ask event organizers if they’d prefer attendees to lean in or disengage with conference content and they’ll overwhelmingly choose engagement. But aside from moderating social media streams or pushing a poll through a conference app, there’s little they can do measure audience sentiment in real time. Microsoft’s Bing Pulse hopes to change that with a self-serve […]
Let’s get some traction and let the world know we’ve got a domain of our own.
Apple Watch has the potential to be as revolutionary as the original iPod, iPhone or iPad.
The real solution has to come from the stage, although there are other small steps you can take.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
Did you know there’s an online calculator you can use to see what kind of Internet speed your group will need? The APEX Bandwidth Calculator errs on the side of too much bandwidth, but it will give you a baseline from which to start venue negotiations. Once you’re on-site, you can test the speed in guest […]
Social media is a fantastic listening tool, if you know how to use it.
You don’t have to write a tome or hire outside resources to build an arsenal of engaging content.
The global meetings and events expo EIBTM has redesigned its website to improves users’ experiences and increase communication with all attendees at its 2014 event in November in Barcelona, Spain. The changes are aimed at making content for visitors easy to access and gathering up-to-date information about the show as early as possible. More than 15,000 industry professionals […]
This visual tool is a great way to spark interest in your next event as part of an integrated marketing plan.
Even if you weren’t born a social (media) butterfly, it’s never too late to learn. PYM LIVE Events are the perfect opportunity to get started. Here’s a step-by-step guide how. #yaypym!
Using social media the right before before an event can limit no-shows and build buzz.
Designing and implementing a mobile event app is an exercise in essence and relevance. Try to be relevant rather than complete or cool.
How do you get people to download your conference app before they get on-site? You can up your adds by following three simple guidelines.
Eight innovations will be available for a test drive in the new interactive — and aptly named —Innovation Zone at EIBTM. Even if you’re not spending Nov. 19-21 in Spain, you might want to check them out.
High-density Wi-Fi can now be found at all MGM Resorts International destinations in Las Vegas. You’ll never have to leave home without it.
Want to make your events interactive? You can create an on-site confessional, where attendees can go to upload video commentary about what they are learning or discovering at your event. Online portals like Youtube.com make it easy to upload short videos to a corporate channel that can then be shared on social networks or embedded […]
Design meetings that inspire. Here’s one word of advice: Stop selling and start listening to your attendees, exhibitors and sponsors. “If you talked to people the way advertising talked to people, they’d punch you in the face,” says William Bakker of Think! Social Media. Rather than flipping a switch 60 days out and going into event […]
PCMA Convene magazine has published its second annual issue listing of the best meetings industry venues, destinations and service providers.
From mobile apps to LED technology, the future is here and ready, with cost-effective ways to enhance attendee experiences.
Find your best brand ambassador and put them to work for you.
The more you combine social media and marketing throughout the process, the more successful each event will be.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
A recent study found that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time.
Make sure you set aside a little time each day to meet new people and share good content.
Whether you’re looking for an innovative meeting format for your next event or recommendations on places to stay for a traveling speaking engagement, it’s amazing how much you can learn by asking your peers.
Centerplate, the contract catering company, had a staff person dedicated to following this trade show’s Twitter hashtag in real time, so if someone tweeted a viable comment or complaint, managers could fix it right away.
Constant Contact, a leader in helping small organizations create and grow customer relationships in today’s socially connected world, has rebranded its event management product. EventSpot from Constant Contact, as the new product is called, integrates with ProPay to enable online mobile credit card payments. EventSpot’s focus is still on helping small businesses, nonprofits and associations […]
Enjoying the convention chatter on Twitter, but wish you could discuss something with just a few of the people there? There’s an app for that, it’s free and you don’t even have to download it. !Blether lets you create a private group chat room in real time. Just type !b then the Twitter names of the […]
Tweetreach.com can tell you how many individuals have seen your messages and how many impressions were generated.
If you’ve started a Facebook fan page for your event, but can’t quite figure out what to post or how to engage your audience, here’s a tip …
These days, event planners who aren’t integrating social media into their events are falling farther and farther behind. Here are some tips on catching up.
Looking for an entertaining way to have attendees compete for prizes and engage with exhibitors on-site? Try the mobile app Scvngr …
Some terrific options allow you to use your webcam to converse with multiple people at once. Check out …
Do you enjoy your event’s chatter on Twitter but wish you could discuss something with just a few of the people there? There’s an app for that, it’s free and you don’t even have to download it. !Blether lets you create a private group chat room in real time. Just type !b then the Twitter […]
Just as I do not believe that sticking a camera in the back of a room makes a hybrid event, I do not believe that randomly jumping in front of the camera and talking to the virtual audience makes a virtual emcee.
In today’s world, communities have evolved. They are now created in both online and offline environments.
You don’t have to spend all day monitoring your social networks. All you need is a free account on Hootsuite.com. You can add profiles for all your LinkedIn, Facebook, Twitter, WordPress and Foursquare accounts. Create columns so you can see when people mention or send direct messages to you. Create lists to focus just on […]
It’s all about connection, at home and at work. The dramatic rise of smartphones, tablets and other web-enabled connection devices is changing the way we make decisions as consumers, retailers, marketing strategists, and members of the meeting and event planning industry. That’s the subtext of a study by conScore in Reston, Va., which polled the […]
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]
According the the IMEX Group, business is going to be up this year, even if resources remain tight. The organization, which produces the IMEX America and IMEX Frankfurt trade shows, released six predictions for the 2012 global meeting industry, based on post-show feedback from its inaugural American event, held last fall. Business is looking up […]
There is a simple, step-by-step way to make social media put butts in seats. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn and blogs. Whether you’re trying to get association members or corporate executives to attend virtual or live […]
Whether you’re in charge of marketing an event, handling social media for your association or monitoring brand awareness, here are some essential best practices you need to understand if you want to engage your audience and turn them into evangelists for your event, company or association. Thank you @GammetGuy, @TheTimHayden, @PaulaBerg, @Banff_Squirrel, @JohnGroh, @BVMatson, @RobertPatterson, […]
I don’t remember how I first heard about #SoMeT, the Social Media Tourism Symposium, but the whole concept intrigued me. Founder Dave Serino (@GammetGuy) set out to prove the value of social media by creating a 100 percent user-generated conference. Because he works with a lot of convention and visitors bureaus and destination marketing organizations […]
The No. 1 question we get from our planners is “How do you find the time to use social media effectively?” David Meerman Scott, author of “The New Rules of Marketing and PR,” suggests you treat it as exercise and “make it a part of your life.” Follow this link if you want to hear […]
You plan it and they come, but if attendees don’t feel welcome or want to participate, your event is a failure. As events become more sophisticated, planners need to be more savvy about creating entrance points for people to interact with each other and feel like they’re being heard. Luckily, there are several tech tools that can help.
The room has been set to perfection, the swag bags have been filled with your favorite giveaway items, and the last item on the magical check list has been crossed off. Now it is time to close your eyes, take a deep breath and pray that the attendees will arrive. No matter how well designed, […]
“How would you describe your day?” I asked. “Hectic, long, and comprised of e-mail pruning, endless meetings and conference calls. I often work straight through meals at my desk,” answered Steve, a senior executive I’m currently coaching on his strategic relationship development efforts and personal online branding. “Pretty typical of people in my role, isn’t […]
Events, conferences, and trade shows are an established means to help employees learn from area experts and build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, it’s no secret that event marketers are having a tough time maintaining attendance levels and augmenting […]
In part one of this article, I discussed how all kinds of organizations do all kinds of executive assessments and publish all kinds of fascinating reports on each individual’s core competencies, examining why and how he/she will undoubtedly succeed at their next job. Yet, isn’t interesting that the average tenure for most executives is often […]
If you don’t know the difference between a 3,000 lumen and a 5,000 lumen projector, you’re not alone. Many meeting professionals find event technology daunting and difficult to keep up with. In this PYM Knowledge Series video, a panel of experts, moderated by Jeff Hurt of Velvet Chainsaw Consulting, discuss and demystify several areas of […]
In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: 1. The ostrich look-alikes “I’m on Facebook […]
Every month we’ll be posting a new educational video where we speak with your peers about questions and challenges you may be having and talk about the solutions. Last month, we discussed Social networking for meeting planners: On Feb. 12, we’ll be filming our episode about working with CVBs. So if you have any questions […]