Event professionals who are active on social media have made great connections and engaged in some interesting peer-to-peer interactions over the years. Meanwhile, beBee seems to be a well-kept secret among eventprofs, and is picking up steam in other industries.
So you don’t have the budget, time and/or inclination to set up a costly live online video stream of your event. So what. Free and inexpensive solutions abound that utilize hardware you’ve already got.
Every year you’re in charge of the big event. You know your audience. You know the hotel and catering teams. You’ve been doing it so long that you even know to ask the concierge about her daughter. Given the great location and how easy it is to work with the remote staff, you locked in a multiyear contract with the venue, saving your company tens of thousands of dollars annually.
Then, seemingly out of nowhere, the organizers behind the biggest event in your industry announce they’re changing the date of their annual conference. It will be held the same week, or right before or after, your event. Despite your attendees’ loyalty, they’ll have to choose, and the odds are not in your favor.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.