The simplest way to measure it is to look at which marketing vehicles enabled you to fill seats in the fastest, most cost-efficient way possible.
The study is based on a sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. It looked at conferences and events as well as three other industries.
At its best, Periscope is the fly on the wall … any wall in the world. At its worst, it’s a never-ending video selfie.
The Portola Hotel & Spa at Monterey Bay in California has introduced a full 1 gigabit (Gbps) Internet connection to support meetings and events.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
Most managers need hard evidence to justify sending their employees to an event. Try these ideas.