Here’s another way to put your A-B-C’s to work for you.
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]
It’s difficult to ignore the fact that there are 500 million users on Facebook. They all may not be relevant to you, your company, events, social media goals or objectives, but the sheer size of this community makes a viable case for having an effective presence there. If we use a mall analogy, as a […]
Questions asked at this table included: What marketing methods are giving you the best ROI? and If you are operating with a skeleton crew, how are you maintaining high levels of customer service?
Advice to suppliers: Bone up on your customer service. That was the No. 1 message planners had for sales reps hungry for business. Plan Your Meetings conducted an informal “state of the industry” roundtable with 20 Atlanta-based corporate, government, association and independent planners who attended its PYM LIVE Event in Birmingham. They talked about current […]