In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
When I tell people I’m a meeting designer the same question always comes back – “What does that mean?” Even seasoned meeting planners sometimes don’t really know what a meeting designer is supposed to do. There’s an idea that meeting design is all about up-lighting and napkin colors. Sometimes that’s true, but the real benefit […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
The No. 1 question we get from our planners is “How do you find the time to use social media effectively?” David Meerman Scott, author of “The New Rules of Marketing and PR,” suggests you treat it as exercise and “make it a part of your life.” Follow this link if you want to hear […]
You plan it and they come, but if attendees don’t feel welcome or want to participate, your event is a failure. As events become more sophisticated, planners need to be more savvy about creating entrance points for people to interact with each other and feel like they’re being heard. Luckily, there are several tech tools that can help.