Four important elements of social media in which all professionals should be fluent—with links for those seeking a refresher.
In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
When I tell people I’m a meeting designer the same question always comes back – “What does that mean?” Even seasoned meeting planners sometimes don’t really know what a meeting designer is supposed to do. There’s an idea that meeting design is all about up-lighting and napkin colors. Sometimes that’s true, but the real benefit […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
The No. 1 question we get from our planners is “How do you find the time to use social media effectively?” David Meerman Scott, author of “The New Rules of Marketing and PR,” suggests you treat it as exercise and “make it a part of your life.” Follow this link if you want to hear […]