Swag isn’t simple anymore. Now your giveaways have to pass countless tests.
Promotional items are an amazingly cost-effective way to promote your business. As meeting professionals, we know that as much as we sometimes make fun of SWAG, we can’t live without it. But take a look at this mousepad … I don’t think this piece of promotional merchandise is having the kind of effect the reproductive […]
Advice to suppliers: Bone up on your customer service. That was the No. 1 message planners had for sales reps hungry for business. Plan Your Meetings conducted an informal “state of the industry” roundtable with 20 Atlanta-based corporate, government, association and independent planners who attended its PYM LIVE Event in Birmingham. They talked about current […]
Meeting planners working with pharmaceutical companies have a new set of regulations to learn. The Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors revised the PhRMA Code on Interactions with Healthcare Professionals…
Do you find yourself eagerly going to trade shows, grabbing the sponsor’s free bag and filling it up with as many goodies as you can, like a kid at Halloween? Do you automatically expect certain “perks” from businesses you negotiate with to service your meetings? If you do, you’re no different from most of your fellow meeting planners or, in fact, most people doing business today. But Dr. Bruce Weinstein, “The Ethics Guy,” says its time to say no to freebies and the marketing come-ons that, he contends, hurt businesses in the long run.