When you are able to create an event team of your choosing, as Mom always said, “Make good choices!”
Simply put, mailing lists must be targeted, accurate and frequently updated. With patience and dedication, you can build a list that works for you.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
If you’re like most planners, this isn’t only a scary topic but a necessary discussion that takes us into unknown territory.
According to most economic forecasts, nearly every corner of the universe expects record-breaking crowds in the months ahead, so it’s probably best if you accept the inevitable and plan accordingly.