The traditional model of event marketing is broken. Here are tips to get you back on track.
How organizations use professional and industry speakers at meetings, conferences and other events is detailed in a recent survey from Tagoras and Velvet Chainsaw Consulting. Consultants interviewed almost 250 respondents from 170 organizations, 80 percent of which hold meetings attended by at least 500 people. The report looks at how speakers are chosen, what is […]
Traveling from conference to conference, you need more than just stamina. You need to stay connected, keep your electronics juiced up and have a dongle for every occasion. No idea what a dongle is or what you should keep in your emergency AV kit? In this brief video, chief AV girl Midori Connolly shares the items […]
During the winter holiday season, giving thanks and sharing our blessings with others becomes a daily practice, but nonprofit organizations rely on charitable donations year-round. That is why meeting and event planners often are called in to help organize fundraising events. Here are four ways you, as a nonprofit event planner, can help elongate the […]
As many of you know, I spent 10 days in October working in Vegas for four different clients. Suppliers in this town say they haven’t recovered from the recession. If you’re like me, you’d expect them to be flexible and accommodating so they leave a positive impression that encourages business, right? Nope. Here are some […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]