Technology will deliver the next major innovation in the meetings industry, according to research from this year’s IMEX in Frankfurt. Buyers and suppliers were asked: “What sphere do you think the next big innovation in meetings will come from?” More than 50 percent of hosted buyers and exhibitors cited technology ahead of education, health, well-being […]
Ask any first-time attendee what he/she feels as they stand at the entrance to their first big-time trade show. Fear? Trepidation? Dread?
Like most any event you do, your approach to trade shows will dictate whether the time you spend is valuable or useless. So go prepared.
When the annual industry trade show EIBTM opened in Barcelona, Spain, this week, it rebranded itself as IBTM World. And that wasn’t the only “something new” that attendees experienced firsthand. Show organizers also named a Top 10 list of innovations from companies that applied to showcase technological, social or design innovations demonstrating revolutionary solutions, applications and the latest technologies […]
The International Congress and Convention Association (ICCA) has formally endorsed IMEX America, following its successful second edition earlier this month in Las Vegas. IMEX America joins IMEX Frankfurt in Germany, and EIBTM in Barcelona, Spain, as the only meetings industry events with ICCA status. ICCA limits its endorsements to trade shows that are genuinely global […]
Do virtual trade shows generate real (not virtual) leads? The answer is yes, if …
Or, how to sell more exhibit space and keep everyone happy.
In 2010, 116,000 international participants could not attend U.S. trade shows because of visa issues, says a new Oxford Economics study commissioned by the Center for Exhibition Industry Research (CEIR). The number includes 78,400 international attendees and 37,900 international exhibitors. Oxford Economics estimates that if visa barriers were removed, the U.S. economy would realize a […]
The phrase “if you build it, they will come” has become part of popular vernacular. Pharmaceutical and medical event planners, associations and exhibitors had their own version: “If you give something away, the doctors will come.” That all changed when the revised, and more restrictive, PhRMA and AdvaMed codes of ethics went into effect last […]
On May 20, Plan Your Meetings descended on the Hill Country for the first-ever 2010 PYM LIVE San Antonio. Hosted by the Westin La Cantera, Jeff Rasco, CMP, of Attendee Management, Inc. (@JeffRasco) and Cindy Lo of Red Velvet Events (@RedVelvetEvents) moderated the roundtable discussion, addressing a variety of industry concerns such as meeting technology […]
Thanks to @samueljsmith for bringing this to my attention. Look what you can do with the printed page: Now think about what this could do to trade show and conference materials. What applications can you think of for meetings and events? Check Samuel’s blog for more…
What fits in the palm of your hand, needs no batteries and produces fun, bite-sized animated promos? Flippies custom flip books. The clever little books are hot promotional items for companies as varied as Advance Auto Parts, Wells Fargo and the Nicktoons Network. They have been popping up as interactive brochures, new product announcements, tradeshow […]
Winners of the 2006 Plan Your Meetings Expo Southeast Booth contest, selected by attendees. Awards include: Best Use of the “Pampering” Theme, Best Promotional Giveaways, Best Overall Booth Design, Special Mentions
Do you find yourself eagerly going to trade shows, grabbing the sponsor’s free bag and filling it up with as many goodies as you can, like a kid at Halloween? Do you automatically expect certain “perks” from businesses you negotiate with to service your meetings? If you do, you’re no different from most of your fellow meeting planners or, in fact, most people doing business today. But Dr. Bruce Weinstein, “The Ethics Guy,” says its time to say no to freebies and the marketing come-ons that, he contends, hurt businesses in the long run.